Overview and Goals
Dear Raj & Luis,
Little Louies already has what most restaurants fight to build: a loyal customer base, a strong product, and a direct ordering system that can capture customer data and reduce dependency on third-party platforms.
The opportunity now is clear: increase weekday sales, strengthen local visibility, and drive more customers to order directly through your website and app, while improving brand consistency across Google and other key platforms.
Primary Growth Goals
- Increase weekday revenue (especially Monday through Wednesday).
- Grow direct online orders through your controlled ordering system, reducing third-party fees and protecting profit margins.
- Improve online visibility and trust signals, especially Google presence and review rating, so more local customers choose Little Louies when deciding where to order.
What’s Holding Growth Back Today?
- Inconsistent online footprint, including multiple websites and listing inconsistencies that can reduce Google’s confidence in where to send traffic.
- Google rating and review strategy, where improving the overall rating and building a steady stream of fresh reviews can increase calls, direction requests, and online orders.
- Limited weekday promotion, with minimal structured marketing running consistently to drive demand Monday through Thursday.
Marketing Strategy Overview
This proposal is built around a simple idea: fix the foundation first, then amplify results with targeted campaigns. We will use paid advertising selectively and efficiently to generate near-term orders, especially during slower weekdays. The focus is putting Little Louies in front of people who are already nearby and ready to order.
Google Ads (High-Intent Local Traffic)
Google Ads reaches customers who are already searching for food nearby. These users are actively looking for pizza, Italian food, takeout, or delivery, which makes this the fastest path to orders. This channel is ideal because it captures demand that already exists.
- Campaign Approach: Location targeting limited to a 3-mile radius. Ads run primarily during lunch hours, early dinner hours, and weekdays.
- Goals: Drive direct online orders, increase phone calls, and capture local searches.
Meta Ads (Facebook & Instagram)
Meta ads allow Little Louies to stay visible in the local community, even when customers are not actively searching. This is highly effective for promoting weekday specials, reaching families, and increasing repeat orders.
- Campaign Approach: Weekday-only promotions, family meal deals, lunch specials, and retargeting past website visitors.
- Goals: Increase weekday awareness, promote limited-time offers, and keep Little Louies top-of-mind.
Google Business Profile Mgmt & Local SEO
A strong Google Maps presence is critical to attract nearby customers. We will optimize and actively manage the Google Business Profile so Little Louies consistently appears in top local search and map results.
- Review, verify, and complete all business details for accuracy.
- Upload and refresh high-quality food/interior photos regularly.
- Post weekly Google updates featuring weekday specials and direct ordering links.
- Actively manage reviews to build local trust and engagement.
Project Investment & Deliverables
Monthly Services & Setup
| Deliverable | Investment |
|---|---|
|
Facebook & Google Ads Setup
One-time comprehensive setup for both Meta and Google Ad platforms ($500 per platform). Includes conversion tracking, asset preparation, and campaign build-out.
|
$1,000 One-time |
|
Google Business Profile Mgmt + Light Local SEO
Ongoing profile optimization, weekly posts, photo updates, and review monitoring to increase local visibility on Maps and Search.
|
$500 / month |
|
Ad Management Fee
Ongoing campaign management, optimization, and reporting for both Facebook/Instagram & Google Ads. (Ad spend is paid directly to platforms).
|
$500 / month |
| Month 1 Total (Setup + Retainer) | $2,000 |
| Month 2 & Ongoing Total | $1,000 / mo |
Starter Website Build
While the current ordering platform works, a dedicated starter website provides a stronger foundation for local SEO, brand trust, and a better user experience before customers click to order.
- Custom Homepage design
- Mobile-friendly Menu Page
- Dedicated Lunch / Dinner Catering Page
- About Us Page
- Contact Page